Yum! Brands

How Yum! brands created a recipe for global privacy success with OneTrust

With OneTrust's help, the Fortune 500 restaurant company built a privacy program to responsibly manage customer, employee, franchisee, and vendor data in step with global regulations

Building global, iconic brands that people trust and champion – that’s the goal of Yum! Brands’ (NYSE: YUM), a Fortune 500 restaurant company based in Louisville, Kentucky. With 1.6 million employees and franchise associates across 50,000 restaurants in more than 150 countries and territories, the company’s brands include KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill.

As a publicly-traded company, Yum! Brands must keep detailed records to comply with PCI DSS, GDPR, CCPA, LGPD, and more.  Additionally, customers, employees, franchisees, and vendors expect Yum! Brands to use their data responsibly and in alignment with global regulations. OneTrust helps Yum! Brands do just that.

"Data plays an integral part in Yum! Brands’ global business strategy. As we do things like roll out e-commerce and delivery to make it easier for customers to interact with us, protecting this data becomes a necessity as well as major operational and legal undertaking."

Ashley Haynes, Senior Manager of Global Privacy, Risk and Compliance

Specifically, the GDPR went into effect in May of 2018, and Haynes raised her hand to help fully support privacy program operations. Once Yum! Brands was in a good place for GDPR compliance, Haynes shifted her focus to the CCPA, and recognized the need to build on manual compliance processes with a purpose-built technology.

"By the time the CCPA came about, I knew Yum! Brands needed to invest in OneTrust. The data mapping, assessment automation, cookie banner, and subject access rights modules are just a few of the major value ads we’ve received thus far. As regulatory compliance challenges continue to evolve, we remain committed to partnering with OneTrust for privacy management."

Ashley Haynes, Senior Manager of Global Privacy, Risk and Compliance

Yum! Brands

How Yum! brands created a recipe for global privacy success with OneTrust

"Data plays an integral part in Yum! Brands’ global business strategy. As we do things like roll out e-commerce and delivery to make it easier for customers to interact with us, protecting this data becomes a necessity as well as major operational and legal undertaking."

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