Build customized dynamic interfaces to prompt customers throughout their journey. Progressively profile users and enhance data profiles to deliver personalized content and build customer loyalty.
Universal Consent and Preference Management (UCPM)
Strengthen customer relationships with streamlined consent management
Empower individuals to manage their consent, communication preferences, and first-party data through a single, intuitive portal, driving personalized marketing programs at scale.
Embed transparent data collection into the customer experience
Provide customers with visibility into collected data
Configure branded trust centers to give customers greater control and visibility of their data. Professionally styled templates allow dynamic publishing for an optimal user experience.
Honor customer preferences across touchpoints
Centralize and synchronize your customer consent and preference data by using pre-built integrations to sync with modern SaaS or legacy software to synchronize data across third-party MarTech tools like Salesforce, Marketo, Snowflake, or Adobe.
Turn powerful analytics into trust-building decision making
Improve your customer data collection strategy with real-time dashboards and analytics that map to your business KPIs. Make updates for continuous optimization and compliance with key data privacy regulations like GDPR and CCPA.
Do more with OneTrust Consent & Preferences
OneTrust Consent & Preferences empowers marketing and privacy teams to build consumer trust by giving individuals control over their data — what they share, how it’s used, and who can access it.
“By providing transparency and choice around consent and preferences, we not only stand out from the crowd as a marketing engine but as a global enterprise in today’s shifting regulatory landscape.”
Dustin VerBeek
Senior Digital Marketing Strategist, MillerKnoll
