Digitization and data-driven marketing is accelerating this year, causing companies to re-think their data strategies. Digital marketing and marketing technology teams are faced with a unique set of challenges — from expanding privacy requirements to the deprecation of third-party cookies, and consumers demand for personal experiences to managing data sprawl and activation.
How can companies instill a balance between all the data-related activities that lead to successful (and compliant) business objectives while prioritizing privacy? Join us as we discuss best practices for collecting, orchestrating, and activating data to help improve marketing ROI in 2023.
Key Takeaways:
- Gain an understanding of the shifting privacy and tech landscape.
- Learn how to empower your business to be an industry leader in customer trust and compliance.
- Understand three best practices for building a marketing strategy that drives ROI in an ever-changing landscape.
