It’s a match: Marketing + privacy

As organizations face rising regulatory scrutiny and fast‑changing consumer expectations, consent and privacy can no longer operate in separate lanes. Enforcement activity in consumer privacy has accelerated, and companies are under pressure to mature their consent practices. At the same time, marketing teams depend on high‑quality, consented data to drive personalization, AI initiatives, and revenue. When these functions are misaligned, organizations experience operational friction, reduced data quality, and missed opportunities for innovation. 

This session explores how leading teams are shifting from basic compliance tasks, such as cookie banners and DSAR workflows, to more strategic and scalable models that unify consent, data rights, and trust management. We will look at the challenges marketing and privacy teams often face in balancing lead generation with regulatory expectations and discuss how an integrated approach creates stronger, more reliable first‑party data foundations. 

You’ll learn:

• How recent enforcement trends and consumer expectations are raising the bar for consent and privacy programs 
• Why integrating DSAR, CMP, and preference management creates a stronger, more reliable first-party data foundation 
• How privacy and marketing teams can align operating models, governance cadences, and shared KPIs to accelerate growth responsibly 
• Practical configurations, maturity insights, and cross-functional best practices that reduce friction without slowing innovation 
• Where to start, what to avoid, and how to scale toward a strategic, automated approach that supports AI and personalization safely 

Join us to discover how aligning privacy and marketing not only reduces risk—it drives trust, efficiency, and long-term business value.