Solutions for Marketing Teams
Turn Consent Into a Growth Engine Across Every Campaign and Channel
Fragmented consent slows campaigns and limits how customer data can be used. Turn consent into an automated marketing system with OneTrust, enforcing permissioned data at activation to launch faster and scale personalization with confidence.
-
+3%
increase in marketing-related revenue with OneTrust
Forrester Consulting Total Economic Impact™ study -
40%
increases in opt-in rates for OneTrust customers
DHL customer story
-
83%
improvement in preference center configuration times
OneTrust Value Engineering Study
Enforce Data Usability Across the Marketing Organization
Marketers don’t lack data, they lack high-quality, preference-rich data they can trust and activate.
Consent and preference signals are fragmented across regions, channels, and tools, leaving teams with incomplete profiles, generic targeting, and missed opportunities to personalize experiences that convert. They’re often unsure what data is safe to use, where, and when. Even with a modern martech stack, this uncertainty slows campaigns, wastes spend, and limits scale.
Accelerate Performance With Permissioned Data
Launch Campaigns Without Approval Bottlenecks Consent and data use policies are enforced automatically at activation, eliminating manual reviews and last‑minute delays.
Grow Addressable Audiences Unified consent and preference signals unlock more usable first‑party data across channels and regions, improving both reach and relevance.
Scale Personalization with Confidence Consent defines what’s allowed, preferences reveal what customers actually want. By unifying consent and preference signals, teams can reuse trusted data, segments, and insights across every campaign to deliver more relevant experiences, reducing fatigue, and driving higher engagement and conversion.
Enable AI‑Powered Marketing Responsibly AI-driven targeting, content, and personalization operate within clear data usage guardrails.
Launch Campaigns Without Approval Bottlenecks Consent and data use policies are enforced automatically at activation, eliminating manual reviews and last‑minute delays.
Grow Addressable Audiences Unified consent and preference signals unlock more usable first‑party data across channels and regions, improving both reach and relevance.
Scale Personalization with Confidence Consent defines what’s allowed, preferences reveal what customers actually want. By unifying consent and preference signals, teams can reuse trusted data, segments, and insights across every campaign to deliver more relevant experiences, reducing fatigue, and driving higher engagement and conversion.
Enable AI‑Powered Marketing Responsibly AI-driven targeting, content, and personalization operate within clear data usage guardrails.
Operationalize Governance Across Marketing, Data, and AI
Scaling modern marketing requires continuous governance, embedded directly into how data is captured, activated, and measured.
Consent & Preferences
Capture consent and preferences across channels, devices, and regions
Maintain unified consent profiles across known and anonymous users
Turn opt‑outs into opt‑downs by capturing granular preferences — including channels, frequency, topics, and interests.
Data Use Governance
Define how customer data can be used across marketing systems
Enforce data use policies in real time across CDPs, CRMs, and ad platforms
Ensure consent is enforced at activation, not just collection
AI Governance
Apply continuous guardrails across AI‑driven targeting and content
Ensure AI uses only permissioned customer data
Maintain accountability for AI-powered marketing decisions
Connect anywhere
Built for Modern Martech and Trusted by Marketing Leaders
OneTrust integrates with the platforms where marketing happens — so consent, preferences, and data usage policies are enforced directly within your stack.
“There is so much flexibility it’s mindboggling. It just shows that the system was set up thoughtfully.”
Dustin VerBeek
Sr Digital Marketing Strategist at MillerKnoll
“There is so much flexibility it’s mindboggling. It just shows that the system was set up thoughtfully.”
Dustin VerBeek
Sr Digital Marketing Strategist at MillerKnoll
Key Insights for Marketing Leaders
Explore practical guidance, frameworks, and expert insights to help marketing teams increase opt-ins, accelerate activation, and scale AI-driven personalization responsibly.
Frequently Asked Questions
Marketing governance ensures customer data is captured, unified, and activated according to consent and usage policies so campaigns can scale without risking trust or performance.
Most tools stop at collection. OneTrust ensures consent is enforced at activation across every marketing system, where performance and revenue are activated.
Permissioned data isn’t just usable, it’s more valuable.
When consent and preference data are unified, teams can confidently reuse trusted data across campaigns to reach larger, better-qualified audiences and personalize more effectively. Preference signals reveal what customers actually want, enabling more relevant messaging, less fatigue, and higher engagement and conversion — without manual approvals slowing execution.
Marketing governance spans marketing, privacy, legal, data, and AI teams. OneTrust connects these teams on a single AI-Ready Governance platform, — maintaining shared visibility and enforcing policies consistently across the marketing ecosystem.
This enables collaboration across:
Marketing and growth
Privacy and legal
Data and AI
Security and risk
See Permissioned Marketing in Action
Watch how OneTrust unifies consent and preference management, data use governance, and AI guardrails so marketing teams can activate data faster, scale personalization, and turn trust into measurable growth.
Watch Demo