Engineering Consent: the Control Surface for Customer Experience - OneTrust X Deloitte

For years, consent was treated as a capture problem: get the opt-in, store the record, move on. But as customer journeys span websites, apps, call centers, CDPs, warehouses, clean rooms, ad platforms, and AI systems, consent has become something more powerful: a live control surface for experience design.

This session explores how organizations can use known permissions, preferences, identity state, and contextual signals to determine what each customer should see, receive, avoid, or be excluded from. Done well, consent becomes the operating layer that helps teams deliver more relevant experiences while providing a fair value exchange that empowers users with choice and transparency in how brands craft these experiences.

We'll discuss:

• How permission, preference, identity, and context shape downstream experiences
• Where consent enforcement needs to happen: tags, SDKs, CDPs, warehouses, activation tools, clean rooms, analytics, and AI systems
• How marketing can move faster when teams know what data can be used, where, and for what purpose
• Why the future of personalization depends on consent that travels with the data