Enable compliance for all your users — whether they’re website visitors, app users, marketing subscribers, or customers — by capturing and respecting consent at every interaction.
Consent & Preferences
Simplify compliance and unlock the power of first-party data
Customer data is essential for delivering impactful experiences. Earn the right to collect and activate data throughout the customer lifecycle with our Consent and Preferences solution.
Ensure compliance
Maximize marketing consent
Optimize consent management to grow your marketing database and empower your users with choice.
Capture first-party data
Build durable datasets that allow you to understand your users and drive personalization.
Deloitte x OneTrust: Solving consent complexity in the age of personalization
Comply with regional and industry-specific regulations
Set up consent interfaces based on location, regulation, and industry. Customize user experiences and options from pre-built templates and configurations. Continuously update your deployment based on regulatory changes.
KEY CAPABILITIES
Consent policies informed by geolocation
Multilingual templates for each regulation
Change management for publishing updates
Discover cookies, trackers, SDKs, and third parties integrated across your apps and websites
Scan your websites and apps to find and automatically categorize embedded tools. Control what data is processed and shared with third parties based on user consent.
Ensure personalized advertising complies with privacy regulations
Implement granular consent collection and responsible sharing with your advertising ecosystem. Integrate with industry standards and frameworks to protect your digital advertising.
Synchronize consent throughout the customer journey
Automatically sync consent between domains, apps, and systems to respect your user’s choices wherever they are. Reduce the number of times you need to ask for consent while providing a consistent experience.
KEY CAPABILITIES
Unify unknown and known consent choices into a single profile
Integrate consent signals through pre-built API integrations with common business apps
Increase consent rates
A/B test and update your privacy experiences to build customer trust and increase consent opt-in rates. Report on opt-in rates over time.
Collect consent with additional first-party data
When collecting consent for compliance, easily supplement with additional first-party data direct from users. Creating a richer profile allows for deeper customer insights and more opportunities for personalization.
Turn opt-outs to opt-downs
Offer granular choices in a centralized preference center, allowing users to choose specific experiences they want to opt into or out of. This approach reduces opt-outs and retains subscribers.
Featured products
Universal Consent & Preference Management
Give users control over their consent, preferences, and first-party data with a single, intuitive portal.
Learn more
Consent Management Platform
Capture and respect consent on your websites, mobile apps, OTT apps, and connected TVs.
Learn moreProven results
"We wanted to provide users with the best possible experience, which OneTrust has allowed us to do."
Leanne White, Data Privacy Manager, Samsung
“Consent is the gatekeeper of all marketing, and OneTrust helped us unlock a trust and transparency strategy worth at least billions of dollars a year.”
Director of Digital Trust, Pharmaceuticals
3%
Increased income
“By leveraging the OneTrust platform’s more granular consent and preferences solution capabilities, the composite organization improves its revenue driven by digital marketing campaigns by 3%.”
Partnering with the best
Our Consent & Preferences service partners and seamless technology partner integrations make it even easier for you to unlock the power of first-party data.
Service partners:
Technology partners:
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Find the Consent & Preferences package that meets your needs
FAQ
Data privacy laws are constantly evolving and each requires something a little bit unique when it comes to the handling, protection, and use of personal data. We’ll help you maintain compliance with key regulations like GDPR, CCPA, and many more by helping you –
- Configure the functionality to automatically show unique cookie banners based on geolocation to provide an opt-in experience optimized for language preferences and regional regulations
- Respect communication preferences and build customer trust by honoring consent preferences across marketing touchpoints
- Build your first-party data to avoid reliance on third-party cookies and improve your marketing strategies
Integrations are key to sending consent and preferences downstream and executing against marketing-consented consumer data. The OneTrust platform provides powerful but flexible workflows to connect to your applications through APIs, SDKs, data feeds, system integrations, and more. Our third-party integrations include Salesforce, Snowflake, Adobe, and more.